CH. 28 Assessment

1. To counteract fears about consumer privacy in regard to use of their information in the marketing information system, companies should make their surveys anonymous and less personal. The questions should not ask about names, addresses, or other personal info.They should also should not ask question about income or employment as they are also seen as personal by some people. They should keep the collected data in a secure database  so that the data an info can not be tampered with in anyway

3. Coin operated car wash companies should do both marketing, media, product, test and attitude research . By doing this kind of research the companies can find out whether or not there is a demand for the car washes as well as the opinions of the consumers who use the car wash. Using this research would really help a company greatly improve themselves.

4. Marketing researchers are always concerned about the lifestyles and attitudes of their consumers because they can be major factors in whether or not they buy from the company. If the attitude research and market research shows that the consumers like to surf and hang by the beach and the company only sells winter sports gear, the consumers are not likely to shop there for their needs.

5.Marketing Research would show size able differences in the lifestyles of dual income families with kids and dual families without kids. The families without kids likely have more money saved as they aren't actively spending on children. They are probably not as big as a consumer. A family with kids are probably a more active consumer as they spend constantly on their kids. They need to buy them clothes, toys, haircuts, school supplies, etc. Knowing the lifestyles, it would be smart of a company to focus on families with children as the target market

Current Event

                                                      Protesting in The NFL

Article

Protesting has been one of the most controversial issues in the NFL this year. Multiple players have been kneeling during the National Anthem. Everyone from Obama to Trump has had their own view or opinion on the issue. Some even blame it for the decline in NFL ratings this year. It will be interesting to see how the league handles this difficult situation. I for one support the protests. I don't believe that the protesting is the sole cause of the NFL's ratings decline. There are other factors such as in the games being watched on tablets and phones rather than TVs. The officiating has been mediocre and the game has been over saturated by having games on Monday and Thursday. Roger Goodell is an incompetent Commissioner he needs to be replaced.

Coca Cola Then and Now

                                                                          60's

2016

Ch.29 Study Guide

Problem Definition- a business clearly identifies a problem or research issue and the information necessary to solve it

Primary Data- data obtained for the first time and used specifically for the particular problem or issue under study

Secondary Data- data that has already been collected for some purpose other than current study

Survey Method- a research technique in which information is gathered from people through the use of surveys or questionnaires

Sample- a part of the target population that is assumed to represent the entire population

Observation Method- a research technique in which the actions of people are watched and recorded either by cameras or observers

Point-Of-Sale Research- A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior

Experimental Method- Research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables while keeping certain other variables constant under controlled conditions

Data Analysis- The process of compiling, analyzing, and interpreting the results of primary and secondary data collection

Validity- The questions asked in a questionnaires measure what was intended to be measured

Reliability- a research technique that produces nearly identical results in repeated trials

Open-Ended Questions- Questions that require more than a yes or no answer

Forced Choice Questions- survey questions that ask respondents to choose answers from possibilities given on a questionnaire

Research Steps
1.Defining the Problem
2.Obtaining Data
3.Analyzing Data
4.Recommending Solutions
5.Applying The Results

Questions Formats
Yes/No
Multiple Choice
Rating Scale
Level of Agreement

Rock Survey Reflection

My Survey was a crazy infusion of lots of different music interests. I got 14 responses. Which was more than I expected. I thought I wouldn't get more than 3. The data showed that 42.9% of the respondents were in 10th Grade, 28.6% were in 12th Grade, 21.4% were in 11th Grade, and only 7.1 % were in 9th Grade. 64.3% were male and 35.7% were female. With 28.6%, The Beatles were the most picked favorite band. More people had a favorite album that was not on the list leading to Other leading with 28.6% of selections. Ringo Starr was the respondents favorite drummer with a 35.7% percent of the selections. Mike Dirnt was the class's favorite Bassist with 28.6% of the picks. Jimi Hendrix earned the selection of favorite Lead Guitarist being selected 38.5% of the time. John Lennon, Kurt Cobain, and Freddie Mercury landed in a three way tie for favorite lead singer, garnering 21.4% each. The open question of the respondents opinon on today's music was mixed with some either hating or liking. As you can see this was a pretty crazy survey. I liked creating it and seeing how my peers responded. I hope to do another one like it in the future.

Rock Survey

Rock Survey

About Me

My name is Kevin Mahoney somehow someway I am a Senior at Reading Memorial High School. I am the eldest sibling in a family of 4. I am an active member of the Drama Club. The Club is currently rehearsing for its fall production of the Wedding Singer. Outside of school I am interested in video games, sports, and music. My favorite TV Shows include Star Trek: The Next Generation and House M.D. Some of my favorite movies include The Dark Knight, Ferris Bueller's Day off, Anchorman, Avengers, and Inception. Favorite books include Catcher In The Rye and To kill a Mockingbird. When not busy I like to just relax and chill. If I could go out and eat somewhere I would go to Angela's Pizza, because they have down right abusrdly good chicken wings. My favorite bands are Green Day and The Clash. I also like U2, REM, The Cure, The Sex Pistols, The Ramones, and Blink 182. My all time favorite songs are Going to Pasalacqua by Green Day, White Riot by The Clash, London's Burning also by The Clash, and Armatage Shanks by Green Day. My favorite drummer is Tre' Cool(Green Day), my favorite guitarist is The Edge(U2), Mike Dirnt (Green Day) is my favorite bass guitarist, and Joe Strummer(The Clash) is my favorite singer/frontman. I think thats a pretty good overview myself, what do you think?

        

 

       

Video Game Licensing Presentation

Red Sox and Yankees the Ultimate Rivalry Presentation

Video Game Licensing Part IV(History)

Neverwinter Nights(1991)
Neverwinter Nights was the first online multiplayer roleplaying game capable of displaying graphics, released in 1991 it ran from 1991-1997, It is considered the godfather of modern MMORPGs. It had 115,000 during its time online. Sequels were later released.

  

Castlevania (1986)
Castlevania was released on 9/26/1986. It is considered a classic on the NES console. It is regularly included in lists of the greatest games of all time. It has seen many rereleases and sequels. In the game you are the character of Simon Belmont and you are tasked with taking down Dracula and his castle, you won't want to miss out on it.

  

Pokemon Red and Blue
Released on 2/27/1996, these were the first ever installments of the popular Pokemon handheld series. It is the best selling handheld game of all time according to the Guinness book of World Records. It paved the way for the entire Pokemon series. It currently holds a score of 88% by critics on GameRankings.

 

Video Game Licensing Part III (Marketing Mix)

Red Sox and Yankees is the definitive game that will bring "the Ultimate Rivalry" to life for a whole new generation. Featuring state of the art graphics and addicting gameplay, this game is a must have for all sports. Relive the greatest moments from the best rivalry. Change history or attempt to repeat it. The choice is yours. Get the Game Now.

Target Market
Sports Fans, gamers, teens, kids age 10 and up, and young adults.

Product
Red Sox and Yankees is a game available for purchase or download, It can be played on Xbox One, PS4, and for the PC. It runs at a standard rate of 60 frames per second and has 1080p graphics. There will be a Legend Edition that will include the exclusive ability to play every single rivalry game of the 2003 and 2004 seasons. The Edition will also allow you to play as Mickey Mantle and Carlton Fisk.

Place
The game will be available to purchase at Walmart, Target, Gamestop, Best Buy, Toys R US, and on Amazon, and Steam.

Price
Regular Editions of the game will cost $59.99 and will lower as long as it remains on the market. The Legend Edition will cost $79.99 and will similarly lower as it increases its time on the market. It however will always be more expensive than the Regular Edition.

Promotion
The game will be endorsed by Legends who were in the Rivalry. Those include Derek Jeter, Pedro Martinez, Mariano Rivera, Jim Rice, Kevin Millar, and Johnny Damon. There will also be pre order bonuses such as early access to DLC players such as Roger Maris, Herb Pennock, and Dom Dimaggio

Video Game Licensing 2

Red Sox and Yankees, the Ultimate Rivalry will be based on these 3 games. MLB the Show 16, RBI Baseball 16 and MLB the Show 15.

MLB the Show 16 costs between $26-$40 dollars. It is located at Gamestop, Walmart, Amazon, Best Buy, and Target. Its target market includes gamers, sports fans, kids, teens and young adults. It features improved graphics, realistic game play, and a new and improved create a player mode.

RBI Baseball 16 costs between $4.99-$19.99. It is located at Gamestop and Walmart. It is avaliable to buy on Steam, the Playstation Network Store, and the App Store. Its target market is gamers, sports fans, kids, teens and young adults. It features improved garphics, more realistic gameplay and new fielding moves.

MLB the Show 15 costs between $16 - $20 dollars. It is located at Amazon, Gamestop, Walmart, Sears, Best Buy, and Toys R US. Its target market includes gamers, sports fans, kids, teens and young adults. It features improved gameplay, new legend players, and a year to year save feature.

    

Video Game Licensing 1

I want to research the New York Yankees and Boston Red Sox of the Major League Baseball League. These teams make up the greatest rivalries in all of sports. I want to market a game that allows customers to relive the legendary matches between the two bitter rivals. Featured will be the 2003 and 2004 ALCS as well as some its most memorable brawls, plus more!
Teams
New York Yankees

Boston Red Sox


                 

Millennial Generation

Millennial Generation is my generation. I was born at the start of this generation in 1998.

TV shows
-Spongebob Squarepants
-Drake and Josh

Movies
-The Dark Knight
-The Avengers

Magazines
-Bleacher Report Magazine
-TMZ

Entertainment
-Super Bowl
-American Idol

Vacation Hotspots
-Jamaica
-Florida



                                          

Fads

Every year there is some sort of fad going that is largely popular. I remember a specific fad from back in 4th and 5th grade which was a thing known as Silly Bandz. Silly Bandz were basically elastic bands that were in different colors and were in all different shapes. There were animals, objects, numbers and letters. They came in a packs of 24 at $5.49 per pack. We would trade all the shapes with each other. We would wear all the bands on our arms. However its appeal slowly waned and by mid 2011 nobody really wore them except for those who didn't realize its popularity had past. To this day nobody I know even talks about them anymore, let alone do they remember it. I only remembered them because I had to do this assignment on fads and they were the first to pop into my head. Silly Bandz are my generation's version of the pet rock. Will Silly Bands rise again someday but I doubt it. But who knows. Anything can happen.

Blog #1

Throughout my life I have played with many toys. Here are 5 of my favorite. First up is a Buzz Lightyear action figure. Toy Story is one of my favorite movies of all time I use love playing with all the characters from the movie. Number 2 is a Lightsaber from Star Wars. Me and my friends used to have the most epic lightsaber duels known to man. Number 3 is an Optimus Prime transformer action figure. I have a huge collection of transformers. Its definitely more than meets the eye (wink wink). Number 4 is a toy model of the USS Enterprise NCC-1701-D from Star Trek: The Next Generation. I am a huge trekkie and this ship is my favorite starship from the entire franchise. From its Saucer to its Nacelles it is a true beauty to behold. And number 5 are my old Power Ranger action figures. I was a big fan of Power Rangers growing up, my favorite series were Mighty Morphin Power Rangers and Power Rangers Ninja Storm. Moving on I also am looking froward to these 5 up coming TV series. 1. Star Trek: Discovery 2. MacGyver 3.Lethal Weapon 4.Time after Time 5.Designated Survivor 

Even though I absololutley hate the Color Rush uniforms here are the ones I kinda like. 1. New England 2.Steelers 3.Raiders 4.Eagles 5.Ravens

My TV show selections may not be that good as I don't watch alot of TV nor am I interested in alot of TV. Too much of it is filled with Reality TV junk. I honestly don't understand the point of the Color Rush uniforms. They do not even seem that cool or needed. They just seem like a another way to take money out of people's pockets. Not mention last years version of the uniform caused controversy as the colorblind community was unable to distinguish the colors of the jerseys. That is poor marketing at its finest.