1. To counteract fears about consumer privacy in regard to use of their information in the marketing information system, companies should make their surveys anonymous and less personal. The questions should not ask about names, addresses, or other personal info.They should also should not ask question about income or employment as they are also seen as personal by some people. They should keep the collected data in a secure database so that the data an info can not be tampered with in anyway
3. Coin operated car wash companies should do both marketing, media, product, test and attitude research . By doing this kind of research the companies can find out whether or not there is a demand for the car washes as well as the opinions of the consumers who use the car wash. Using this research would really help a company greatly improve themselves.
4. Marketing researchers are always concerned about the lifestyles and attitudes of their consumers because they can be major factors in whether or not they buy from the company. If the attitude research and market research shows that the consumers like to surf and hang by the beach and the company only sells winter sports gear, the consumers are not likely to shop there for their needs.
5.Marketing Research would show size able differences in the lifestyles of dual income families with kids and dual families without kids. The families without kids likely have more money saved as they aren't actively spending on children. They are probably not as big as a consumer. A family with kids are probably a more active consumer as they spend constantly on their kids. They need to buy them clothes, toys, haircuts, school supplies, etc. Knowing the lifestyles, it would be smart of a company to focus on families with children as the target market
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