Wednesday, October 12, 2016

Video Game Licensing Part III (Marketing Mix)

Red Sox and Yankees is the definitive game that will bring "the Ultimate Rivalry" to life for a whole new generation. Featuring state of the art graphics and addicting gameplay, this game is a must have for all sports. Relive the greatest moments from the best rivalry. Change history or attempt to repeat it. The choice is yours. Get the Game Now.

Target Market
Sports Fans, gamers, teens, kids age 10 and up, and young adults.

Product
Red Sox and Yankees is a game available for purchase or download, It can be played on Xbox One, PS4, and for the PC. It runs at a standard rate of 60 frames per second and has 1080p graphics. There will be a Legend Edition that will include the exclusive ability to play every single rivalry game of the 2003 and 2004 seasons. The Edition will also allow you to play as Mickey Mantle and Carlton Fisk.

Place
The game will be available to purchase at Walmart, Target, Gamestop, Best Buy, Toys R US, and on Amazon, and Steam.

Price
Regular Editions of the game will cost $59.99 and will lower as long as it remains on the market. The Legend Edition will cost $79.99 and will similarly lower as it increases its time on the market. It however will always be more expensive than the Regular Edition.

Promotion
The game will be endorsed by Legends who were in the Rivalry. Those include Derek Jeter, Pedro Martinez, Mariano Rivera, Jim Rice, Kevin Millar, and Johnny Damon. There will also be pre order bonuses such as early access to DLC players such as Roger Maris, Herb Pennock, and Dom Dimaggio


No comments:

Post a Comment