CH. 28 Assessment

1. To counteract fears about consumer privacy in regard to use of their information in the marketing information system, companies should make their surveys anonymous and less personal. The questions should not ask about names, addresses, or other personal info.They should also should not ask question about income or employment as they are also seen as personal by some people. They should keep the collected data in a secure database  so that the data an info can not be tampered with in anyway

3. Coin operated car wash companies should do both marketing, media, product, test and attitude research . By doing this kind of research the companies can find out whether or not there is a demand for the car washes as well as the opinions of the consumers who use the car wash. Using this research would really help a company greatly improve themselves.

4. Marketing researchers are always concerned about the lifestyles and attitudes of their consumers because they can be major factors in whether or not they buy from the company. If the attitude research and market research shows that the consumers like to surf and hang by the beach and the company only sells winter sports gear, the consumers are not likely to shop there for their needs.

5.Marketing Research would show size able differences in the lifestyles of dual income families with kids and dual families without kids. The families without kids likely have more money saved as they aren't actively spending on children. They are probably not as big as a consumer. A family with kids are probably a more active consumer as they spend constantly on their kids. They need to buy them clothes, toys, haircuts, school supplies, etc. Knowing the lifestyles, it would be smart of a company to focus on families with children as the target market

Current Event

                                                      Protesting in The NFL

Article

Protesting has been one of the most controversial issues in the NFL this year. Multiple players have been kneeling during the National Anthem. Everyone from Obama to Trump has had their own view or opinion on the issue. Some even blame it for the decline in NFL ratings this year. It will be interesting to see how the league handles this difficult situation. I for one support the protests. I don't believe that the protesting is the sole cause of the NFL's ratings decline. There are other factors such as in the games being watched on tablets and phones rather than TVs. The officiating has been mediocre and the game has been over saturated by having games on Monday and Thursday. Roger Goodell is an incompetent Commissioner he needs to be replaced.

Coca Cola Then and Now

                                                                          60's

2016

Ch.29 Study Guide

Problem Definition- a business clearly identifies a problem or research issue and the information necessary to solve it

Primary Data- data obtained for the first time and used specifically for the particular problem or issue under study

Secondary Data- data that has already been collected for some purpose other than current study

Survey Method- a research technique in which information is gathered from people through the use of surveys or questionnaires

Sample- a part of the target population that is assumed to represent the entire population

Observation Method- a research technique in which the actions of people are watched and recorded either by cameras or observers

Point-Of-Sale Research- A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior

Experimental Method- Research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables while keeping certain other variables constant under controlled conditions

Data Analysis- The process of compiling, analyzing, and interpreting the results of primary and secondary data collection

Validity- The questions asked in a questionnaires measure what was intended to be measured

Reliability- a research technique that produces nearly identical results in repeated trials

Open-Ended Questions- Questions that require more than a yes or no answer

Forced Choice Questions- survey questions that ask respondents to choose answers from possibilities given on a questionnaire

Research Steps
1.Defining the Problem
2.Obtaining Data
3.Analyzing Data
4.Recommending Solutions
5.Applying The Results

Questions Formats
Yes/No
Multiple Choice
Rating Scale
Level of Agreement

Rock Survey Reflection

My Survey was a crazy infusion of lots of different music interests. I got 14 responses. Which was more than I expected. I thought I wouldn't get more than 3. The data showed that 42.9% of the respondents were in 10th Grade, 28.6% were in 12th Grade, 21.4% were in 11th Grade, and only 7.1 % were in 9th Grade. 64.3% were male and 35.7% were female. With 28.6%, The Beatles were the most picked favorite band. More people had a favorite album that was not on the list leading to Other leading with 28.6% of selections. Ringo Starr was the respondents favorite drummer with a 35.7% percent of the selections. Mike Dirnt was the class's favorite Bassist with 28.6% of the picks. Jimi Hendrix earned the selection of favorite Lead Guitarist being selected 38.5% of the time. John Lennon, Kurt Cobain, and Freddie Mercury landed in a three way tie for favorite lead singer, garnering 21.4% each. The open question of the respondents opinon on today's music was mixed with some either hating or liking. As you can see this was a pretty crazy survey. I liked creating it and seeing how my peers responded. I hope to do another one like it in the future.

Rock Survey

Rock Survey

About Me

My name is Kevin Mahoney somehow someway I am a Senior at Reading Memorial High School. I am the eldest sibling in a family of 4. I am an active member of the Drama Club. The Club is currently rehearsing for its fall production of the Wedding Singer. Outside of school I am interested in video games, sports, and music. My favorite TV Shows include Star Trek: The Next Generation and House M.D. Some of my favorite movies include The Dark Knight, Ferris Bueller's Day off, Anchorman, Avengers, and Inception. Favorite books include Catcher In The Rye and To kill a Mockingbird. When not busy I like to just relax and chill. If I could go out and eat somewhere I would go to Angela's Pizza, because they have down right abusrdly good chicken wings. My favorite bands are Green Day and The Clash. I also like U2, REM, The Cure, The Sex Pistols, The Ramones, and Blink 182. My all time favorite songs are Going to Pasalacqua by Green Day, White Riot by The Clash, London's Burning also by The Clash, and Armatage Shanks by Green Day. My favorite drummer is Tre' Cool(Green Day), my favorite guitarist is The Edge(U2), Mike Dirnt (Green Day) is my favorite bass guitarist, and Joe Strummer(The Clash) is my favorite singer/frontman. I think thats a pretty good overview myself, what do you think?