CH. 28 Assessment

1. To counteract fears about consumer privacy in regard to use of their information in the marketing information system, companies should make their surveys anonymous and less personal. The questions should not ask about names, addresses, or other personal info.They should also should not ask question about income or employment as they are also seen as personal by some people. They should keep the collected data in a secure database  so that the data an info can not be tampered with in anyway

3. Coin operated car wash companies should do both marketing, media, product, test and attitude research . By doing this kind of research the companies can find out whether or not there is a demand for the car washes as well as the opinions of the consumers who use the car wash. Using this research would really help a company greatly improve themselves.

4. Marketing researchers are always concerned about the lifestyles and attitudes of their consumers because they can be major factors in whether or not they buy from the company. If the attitude research and market research shows that the consumers like to surf and hang by the beach and the company only sells winter sports gear, the consumers are not likely to shop there for their needs.

5.Marketing Research would show size able differences in the lifestyles of dual income families with kids and dual families without kids. The families without kids likely have more money saved as they aren't actively spending on children. They are probably not as big as a consumer. A family with kids are probably a more active consumer as they spend constantly on their kids. They need to buy them clothes, toys, haircuts, school supplies, etc. Knowing the lifestyles, it would be smart of a company to focus on families with children as the target market

Current Event

                                                      Protesting in The NFL

Article

Protesting has been one of the most controversial issues in the NFL this year. Multiple players have been kneeling during the National Anthem. Everyone from Obama to Trump has had their own view or opinion on the issue. Some even blame it for the decline in NFL ratings this year. It will be interesting to see how the league handles this difficult situation. I for one support the protests. I don't believe that the protesting is the sole cause of the NFL's ratings decline. There are other factors such as in the games being watched on tablets and phones rather than TVs. The officiating has been mediocre and the game has been over saturated by having games on Monday and Thursday. Roger Goodell is an incompetent Commissioner he needs to be replaced.

Coca Cola Then and Now

                                                                          60's

2016

Ch.29 Study Guide

Problem Definition- a business clearly identifies a problem or research issue and the information necessary to solve it

Primary Data- data obtained for the first time and used specifically for the particular problem or issue under study

Secondary Data- data that has already been collected for some purpose other than current study

Survey Method- a research technique in which information is gathered from people through the use of surveys or questionnaires

Sample- a part of the target population that is assumed to represent the entire population

Observation Method- a research technique in which the actions of people are watched and recorded either by cameras or observers

Point-Of-Sale Research- A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior

Experimental Method- Research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables while keeping certain other variables constant under controlled conditions

Data Analysis- The process of compiling, analyzing, and interpreting the results of primary and secondary data collection

Validity- The questions asked in a questionnaires measure what was intended to be measured

Reliability- a research technique that produces nearly identical results in repeated trials

Open-Ended Questions- Questions that require more than a yes or no answer

Forced Choice Questions- survey questions that ask respondents to choose answers from possibilities given on a questionnaire

Research Steps
1.Defining the Problem
2.Obtaining Data
3.Analyzing Data
4.Recommending Solutions
5.Applying The Results

Questions Formats
Yes/No
Multiple Choice
Rating Scale
Level of Agreement